design / frontend / cms


Customer approached me with need of website re-design. Wide variety of products and detailed technical information were supposed to be combined with modern marketing communication targeting people over 40, mostly women.

It was necessary to build a platrofm that would impress readers and work well across multiple devices, including HD-screens, laptops, tablets and smartphones.


The project started with quantitative and qualitative data analysis. Once the major pitfalls of the old website were spotted, a new, simplified information architecture was designed.

Wireframes and use-case scenarios were followed by interface design that reflects brand's values: home, family and warmth.


Website was build as a responsive WordPress-based platform, that includes custom back-end and front-end solutions, ie.:

  • Responsive layout, including HD, SD, tablets and smarthones
  • Custom WordPress template & CMS
  • Full-screen imagery
  • Parallax scrolling
  • Video playlist on selected pages
  • Detailed product presentation
  • full HD
  • standard
  • tablet
  • phone


While designing digital products and services we always reffer to certain values represented by a brand. It is rare though, that a product reffers to intimate values like home, family and warmth as much as fireplace. It makes the design process exciting and even more difficult at the same time.

Interested in working with me? Drop me a line