frontend / cms
Royal-Bra is a brafitter brand targeting premium customers. The scope included a website development with CMS system that would allow easy and effective content management, including brafitting products and services.
Website targets women of all age and size. It was crucial to combine commercial offer with educational materials, raising self-awarness and encouraging women to care more about well fitted underwear.
Site was build in co-operation with Vinci Design, branding agency from Wroclaw, that delivered interface concept. PHP-based backend solution was combined with modern style of the interface, featuring:
- Full-screen images
- Paralax scrolling
- CSS & jQuery animations
- Light-weight HTML structure
Underwear is not the only thing that should match perfectly. It was crucial to enrich site's layout with images that would build trust, show brands' empathy and represent the moments in life where good braffiting is a game changer, and improves woman's confidence.