Challenges & Tasks
Nutrition challenges and exercises designed to help overcome unhealthy eating habits
WAW 11:15 PM
Food Companion
Platform
Mobile App
Production Type
MVP
Year
2021-2022
Industry
Health & Nutrition
Turning Healthy Eating Into a Daily Practice: A Pocket Nutrition Coach
Food Companion emerged as an ambitious initiative from Biobalance GmbH, a German start-up dedicated to promoting balanced diets and healthy nutrition. The objective was to craft a personal assistant app that would revolutionize nutritional habits, fostering a commitment to healthy eating.
This vision was realized through a comprehensive suite of features, including trackers, challenges, micro-assistant tools, and curated content. In the pipeline, the company envisioned the implementation of an AI-based assessment and recommendation system, poised to deliver an even more personalized experience to users.
Our responsibility was to conceive and develop an initial product version, employing a Minimum Viable Product (MVP) approach.
Scope
Mobile App, MVP, Web Service, API, Product Design, Project Management, React Native, Google Cloud Platform, Firebase, PostgreSQL, Laravel
Date
2021 - 2022
Client
Biobalance GmbH / Frankfurt, Germany
Ship Fast, Learn Faster
A first version built to meet real users and adapt from there
In Your Pocket
An everyday companion for the small food decisions that add up
App Features
Notifications
To help you stay on track and never miss your challenge or a task during your busy day
Calorie Intake Tracker
Track your calorie intake from both food and beverages to make informed choices
Seamless Onboarding
Deep linking to enhance onboarding and to point users directly to the content they are interested in
Curated Content
Educational content on nutrition through a collection of articles, videos, and other resource
Personalized Experience
Each challenge starts with goal setting and benchmarking. You always do you
Designed for Daily Use
Habits, not hacks — shaped around the way people actually eat
From First Launch to Lasting Routine: A Habit-Forming MVP
Within its first months, Food Companion grew from prototype to a small but engaged community of beta members tracking meals, completing challenges, and building the kind of daily nutrition routines the app was designed to encourage.
Beta members onboarded
5K+Curated content pieces
300+Challenges completed
120K+